Did you know that the highest grossing media company in the WORLD has, at its heart, a simple 3-step process for accomplishing everything it has?
Would you like to know those 3 steps and how you can apply those to real estate, other business projects, and more?
Read on as we unveil the MAGIC of this simple process they used to build their KINGDOM…
In late 1923, two brothers founded a cartoon studio called “Disney Brothers Cartoon Studio,” which eventually became The Walt Disney Company in 1986.
They have a process that has come to be called the “Disney Creative Strategy.”
It entails 3 steps in which individuals or teams assume 3 roles that they progress through.
1. The Dreamer
The Dreamer’s role is to ask questions like “what if…” and “wouldn’t it be cool if…”
For the dreamer, there aren’t restrictions. There’s no saying “you can’t do that” or “that’s too difficult” or “that’s a stupid idea.”
None of that.
There’s no criticism for, or with– the Dreamer or the dream. The viability of the ideas the Dreamer presents doesn’t even matter.
2. The Realist
The next phase and role of the strategy is called the Realist. The Realist’s job isn’t to say “this is why that dream can’t work” or “that’s un-Realistic.”
No. The Realist’s role is take what the Dreamer has presented with the full assumption that the dream is possible.
Then, the first task of this step is to ask, “How can we achieve this?”
The Realist’s role is to create a manageable action plan to turn the dream into a reality. It focuses on what steps to take and a timeline for taking those steps.
3. The Critic
The final phase of the Disney Creative Strategy is a step called the Critic. The Critic’s role is to discover barriers and search for solutions to problems that are found.
It searches for weak points in the plan of the Realist, asking things like “what could be wrong with the idea/plan?” and “what am I missing?”
Its tasks are very similar to doing a SWOT analysis on the plan, that is, researching the Strengths, Weaknesses, Opportunities, and Threats to the plan.
Now, to be clear: these aren’t roles that 3 different people in your organization are supposed to take on.
It’s for the entire team.
If you’re by yourself, it will take a little bit of discipline to not have these roles overlap as you go through this process.
Let each step have its space. If you have to (and have the actual space for it), go to different rooms to perform each step.
Applying this process to your real estate / business / life
1. How does Right Path help the Dreamer?
First, we’re going to make a fairly crazy statement for an organization that helps investors grow real estate portfolios:
Your dream isn’t to own a bunch of real estate.
Your dream isn’t for the cashflow off of rental properties, the profits off of flips, the assignment fees from wholesale deals, or the feeling of owning your own business.
The dream is something else. It’s deeper.
Often, it’s buried deep inside you, and when you find it, your heart beats faster.
We’re not here to tell you what that dream is, but we can help you define it.
2. How do we come alongside the Realist and help with building a plan?
Once you know what the dream is, we can help you design a plan using real estate so that you can take actionable steps toward reaching the goals of the Dreamer.
3. How do we answer the Critic and clear the way for you to move forward?
We’ve bought over 600 houses since 2013, and in that time, we’ve seen a lot.
We know the common issues that get people stuck, and how to get them past those points. In coaching others, we’ve helped people grow wholesale businesses, flip houses, and build rental portfolios, time and time again.
But just because we’ve done this for someone else, doesn’t mean we are going to recommend the same action plan for you.
Your dream is different than theirs.
The destination and starting points aren’t the same, so the map to get between them won’t be either.
We’re here to get you on the Right Path, your path, to take you from where you are to where you want to be.